Brand & Identity

Y’all Sauce Co.

Y’all Sauce is based in Winston-Salem, NC, and they make some seriously delectable, southern-heritage sauces. So, armed with a great product, but with zero retail presence, we partnered with them to see what could be done. They had some minimal identity elements, but some things just weren’t jiving the way they should. We tweaked their existing logo to minimize visual clutter and wrote a manifesto that celebrated their southern heritage and inclusive culture. Additionally, we also put a concise color palette in place and built out a family of secondary marks. Since our partnership began, they’ve found their way into the shelves of seven stores. And with the effort of some holiday photography and a fun social campaign, they sold out of their holiday — or y’alliday — gift pack in just a couple weeks.