Festival Identity
Still the Days Fest
Still the Days Fest is an all-day, all-ages musical experience that aims to promote the North Carolina independent music scene. The aim of Still the Days is to create a platform to curate accessible musical entertainment from original artists all around the state — one that doesn’t come with a hefty three-day ticket price and enough plastic wristbands to make a family of sea turtles shudder with fear. We partnered with the coordinators to create a comprehensive event identity with a bold and bright aesthetic that provided the festival its own proprietary visual system, and didn’t overshadow the most crucial elements to the initiative — the artists.
Since this event was focused on highlighting regional artists, we opted for a subtle topographic pattern to represent landscape and travel, as well as a modern typographic system to enhance legibility at a distance. This was a down-and-dirty, grassroots campaign that put a high level of importance on visual communication, so we designed a series of event posters that could be easily identified, set up social channels for the coordinators to manage, and initiated a short-yet-successful social marketing campaign to drive traffic to the event website which served as the primary information repository.
The end result was a hit. More than 600 people attended to see twenty-one bands from all corners of North Carolina play from 1pm to 11:30pm on a three-stage rotation. Additionally the host, Gibb’s Hundred Brewing Co., see their highest day-of drink sales to date.
